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Our blog is where you’ll find a robust collection of ASC thoughts, communications best practices, and company updates. From serious and sophisticated to leadership and lifestyle to marketing and media, there’s something for everyone. We invite you to explore and get to know us (and our work) better!

UNC Charlotte has a new look, and also a new name.
Brand loyalty describes the positive sentiment that a consumer has with a particular brand, increasing the likelihood of the consumer sticking with that brand. Brand loyalty is undoubtedly an important factor in growing a business.
A media opportunity can propel your business forward – but unfortunately, for many untrained spokespeople or entrepreneurs, a media opportunity can also send you backwards due to an unexpected gaffe or mishandled question.
We all make quick judgements, whether you realize it or not. And research shows, a first impression can be made in as little as 50 milliseconds (or just 0.05 seconds).
Over the past year, it was nearly impossible to turn on the TV or open an online news source without hearing about the COVID-19 impact. No doubt, it was the national and international news story of 2020 and remains a leading news story during 2021.
During the past ten years, I have helped organizations, businesses and individuals communicate their messages and tell their stories.
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