AvenueWest Global Franchise desired to increase its national footprint and brand reputation as the company positioned itself for exponential franchise growth across North America. The real estate business had proven a new approach to the management of corporate housing rentals could generate long-term, consistent revenue for franchise owners while building a pipeline of real estate leads. Through franchise ownership, real estate agents could stop sign chasing while supplementing their monthly real estate income with property management fees. This business model had proven successful, and was generating significant returns for the company – despite the disruption of the COVID-19 pandemic on business travel.
ASC was retained to be the single point-of-contact communications partner for AvenueWest as it sought to grow its reach into potential new franchisors. In order to do this, ASC developed a robust content strategy, which included the development of a franchise sales-focused website, and led a focused earned media and corporate reputation strategy. Over the course of this project, ASC evolved to meet both the business and budget needs of the client, proving that small investments can generate returns when approached with a strategic mindset.
AvenueWest is positioned for continued expansion across North America, proving the resiliency of the business model throughout a global pandemic that significantly disrupted corporate travel. ASC helped position AvenueWest overcome harmful media narratives that could have disrupted growth while leveraging the low inventory real estate market to differentiate the company for its unique access to single-family homes. In 2021, the company was recognized as the 435th fastest growing company in America by INC Magazine and the 2nd fastest growing company by Denver Business Journal. Moreover, CEO Angela Healy has been a welcomed guest on podcasts such as InvestHER, The Voice of Influence, and Franchise Today, and a regular contributor with articles published in outlets such as Smart Cities Dive and REI Ink. In the company’s next phase of growth, ASC will create a digital marketing strategy that leverages both earned and owned content to further increase engagement with its targeted audiences.
We retained Anna and her team to provide counsel and execution at a key period of growth planning for TFX Capital. She and her team adapted to our industry, audience needs, and provided tremendous support throughout the process. Our messaging, story, and materials have never been more aligned. ASC is a dependable partner, and even more important, they are great people.
I had been searching for a public relations and communications partner for many months when I was introduced to Anna Stallmann Communications. Anna was exactly what I was looking for. In a very short time, she has become a vital part of our Company. I can’t imagine our Company without her.
We have come to trust ASC's advice and professionalism and consider them a vital extension of our business. Most importantly, the team is kind, empathetic and always willing to go above and beyond on our behalf!
We couldn’t afford or find a communications director with the skills and experience that Anna has brought to the table. Anna and her team deliver first class service, collaboration, insights and results on a consistent and affordable budget. She has been a wonderful addition to our team to help us articulate and amplify our mission: secure, easy and affordable cybersecurity for small businesses.
ASC helped articulate and empower the National Cybersecurity Center’s strategy and messaging during a transformative time in our organization’s history. Anna and her team are a kind and thoughtful resource, going above and beyond to ensure our brand is elevated to live up to our name.
Each interaction KPM Group DC has with the ASC team is a reminder of the wonderful decision we made to place our trust in the organization for all of our communications and branding/PR needs. If I had to sum up working with the ASC team in three words, I would choose: effortless, efficient, and positive. ASC supports a wide range of projects for us and does so in a fashion that seems so natural. The team is organized, driven, and quick - which ultimately allows them to support the ever-changing needs of small but growing companies like KPM. Finally, working with the ASC team is always a cheerful, pleasant experience that leaves me energized and inspired to move forward together.