ASC stepped in at a critical moment when Bowtie Solutions was preparing to publicly launch their company as a Service BDC Solution. ASC quickly built out and launched this new company as a business-to-business (B2B) brand. Bowtie Solutions stands out in the market because it was created by dealers for dealers, leveraging years of industry experience, knowledge, and insights. Unlike their competitors—who may be BDCs without automotive specialization, those that handle both service and sales, or service BDCs lacking the extensive experience that founders Matt Raymond and Kristin Dillard Sodoma bring—Bowtie Solutions is uniquely positioned for success.
Matt and Kristin’s background is impressive; at Team Auto Group, they built an in-house BDC that played a pivotal role in scaling the business from one dealership to seven. The best practices they perfected there are the foundation of Bowtie Solutions’ approach today.
The Launch: ASC joined the project at “crunch time,” just a month before the public launch. Our mission was clear: prepare Bowtie Solutions to enter the market with a strong brand that would make a positive first impression on industry peers, potential clients, and competitors. Launching a company without a polished and professional image was not an option, but it was the position they found themselves in.
With limited time, ASC had to fast-track the development of Bowtie Solutions’ core messages, including their mission, vision, value propositions, and core values, along with visual brand elements.
ASC was tasked to deliver a website that represented the same standard of professionalism that Bowtie Solutions held itself to. This website featured a custom contact form that integrated with a CRM system and a dedicated Bowtie Solutions inbox. We also established a digital presence by creating LinkedIn and Facebook profiles to build credibility and educate the target audience. Additionally, ASC set up the CRM account populated with nearly 1,000 leads to receive bi-monthly marketing emails. All these elements were in place before launch day.
On launch day, Bowtie Solutions had a brand, digital footprint (Facebook, LinkedIn, Website) and a functional marketing funnel. We announced their entry into the market through a press release and targeted media outreach. The world was officially introduced to Bowtie Solutions.
The Engagement: Following the launch, Bowtie Solutions retained ASC to manage their ongoing communications and marketing efforts with the goal of driving success for Bowtie Solutions. Our strategy focused on building credibility through thought leadership—via case studies, blog posts, and social media—and enhancing visibility through targeted marketing on digital platforms, including social media, email marketing, SEO, and paid ads. Over the course of the year, this strategy has been tweaked and adapted to what we are learning in real time about Bowtie Solutions niche target audience. We are constantly evolving our strategy, ensuring that we are always driving toward our goal: growth.
In just over a year since their official launch, Bowtie Solutions has successfully partnered with 64 dealerships, offering them service BDC solutions that support their business objectives and drive growth while reducing costs. Bowtie Solutions has continued to expand, hiring additional BDC employees and sales professionals to meet the demands of their growing client base.
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