Established in 2016, the National Cybersecurity Center (NCC) promotes cybersecurity leadership and education that is accessible to every person. Serving public and private organizations and individuals, the NCC works with the University of Colorado Colorado Springs (UCCS) to deliver an integrated, interdisciplinary cybersecurity center to deter cyber threats while serving as the operational home to the Space ISAC to secure assets and systems in space. In 2022, the National Cybersecurity Center was in a period of opportunity and growth, yet, its story was not consistent. As a result, their communication channels were not being used to build momentum tied to their growth. It was delivering impressive programs and training while convening the nation’s premier cybersecurity leaders, but it was not fulfilling its potential reach.
ASC was retained to do a full audit of its current positioning, messaging and communications channels. We sought out how to identify how NCC is perceived by its peers, and then define its own white space to amplify its work. Our goal was to create a differentiated language that not only equipped NCC stakeholders with language to speak to its mission and vital work but words that also convened and empowered other stakeholders to carry its mission forward. ASC developed and delivered a total communications audit and content strategy that set NCC up for greater success.
As a result of the comprehensive content strategy and engagement program, NCC was able to easily produce – in collaboration with ASC – content that further shared the story of NCC. This included an engaging video, a revised mission statement, overview materials, and a visionary letter from its Chairman. This kicked off a series of articles and position papers that generated national media attention – including a media mention in Forbes and various local news outlets. NCC continues to grow and attract nationally recognized board members, corporate partners and participants. Its brand now lives up to its name as the National Cybersecurity Center.
We retained Anna and her team to provide counsel and execution at a key period of growth planning for TFX Capital. She and her team adapted to our industry, audience needs, and provided tremendous support throughout the process. Our messaging, story, and materials have never been more aligned. ASC is a dependable partner, and even more important, they are great people.
I had been searching for a public relations and communications partner for many months when I was introduced to Anna Stallmann Communications. Anna was exactly what I was looking for. In a very short time, she has become a vital part of our Company. I can’t imagine our Company without her.
We have come to trust ASC's advice and professionalism and consider them a vital extension of our business. Most importantly, the team is kind, empathetic and always willing to go above and beyond on our behalf!
We couldn’t afford or find a communications director with the skills and experience that Anna has brought to the table. Anna and her team deliver first class service, collaboration, insights and results on a consistent and affordable budget. She has been a wonderful addition to our team to help us articulate and amplify our mission: secure, easy and affordable cybersecurity for small businesses.
ASC helped articulate and empower the National Cybersecurity Center’s strategy and messaging during a transformative time in our organization’s history. Anna and her team are a kind and thoughtful resource, going above and beyond to ensure our brand is elevated to live up to our name.
Each interaction KPM Group DC has with the ASC team is a reminder of the wonderful decision we made to place our trust in the organization for all of our communications and branding/PR needs. If I had to sum up working with the ASC team in three words, I would choose: effortless, efficient, and positive. ASC supports a wide range of projects for us and does so in a fashion that seems so natural. The team is organized, driven, and quick - which ultimately allows them to support the ever-changing needs of small but growing companies like KPM. Finally, working with the ASC team is always a cheerful, pleasant experience that leaves me energized and inspired to move forward together.