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TFX Capital

A Service Driven Venture Capital Firm

  • Earned Media, Message Development, Social Media, Website

the situation

TFX Capital was planning for the launch of its third fund at a key period of growth for the Charlotte-based venture capital firm. The firm’s thesis is grounded in investing in former military and national security leaders that are building technology-enabled businesses. The team recognized the great potential of these entrepreneurs, and wanted to convey this thesis in a meaningful and impactful way that resonated with their targeted investor and innovator audiences. 

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the project

ASC was retained to review, assess and create an intentional messaging and brand strategy for TFX Capital, including the development of content for a new website, an industry-focused thought leadership series, and support for an annual event. As an extension of their core team, ASC also assisted in the development of peripheral activities – including the development of a 501(c)3 brand, podcast and editorial content, and earned media engagement, ensuring alignment with the overarching TFX corporate narrative. 

the results

After an intentional, data-driven process, ASC presented a refreshed content strategy that immediately went into practice. Our team assisted in refreshing all communication channels, including content for the interim website, presentation materials and social media accounts, and oversaw the design and development of a new website that launched in early 2022. In addition, ASC supported the development of a new corporate video and generated both earned and owned media content, including an op-ed placement, two featured profile articles, nearly a dozen media mentions, a leadership press announcement, and four industry-focused thought leadership articles. TFX Capital is well positioned for continued growth, and systematically aligned on a core message that is driving increased brand awareness and audience engagement. 

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in their words

Jeremiah Shirk, CEO, Showpiece Solutions

A moment of gratitude. Thank you all for helping shape this narrative.  It’s really coming together nicely and will prove critical to future growth and success.

Angela Healy, CEO, AvenueWest

I had been searching for a public relations and communications partner for many months when I was introduced to Anna Stallmann Communications. Anna was exactly what I was looking for. In a very short time, she has become a vital part of our Company. I can’t imagine our Company without her.

Brandon Shelton, Managing Partner, TFX Capital

We retained Anna and her team to provide counsel and execution at a key period of growth planning for TFX Capital. She and her team adapted to our industry, audience needs, and provided tremendous support throughout the process. Our messaging, story, and materials have never been more aligned. ASC is a dependable partner, and even more important, they are great people.

Ben Yarbrough, CEO, Calyptix Security

We couldn’t afford or find a communications director with the skills and experience that Anna has brought to the table. Anna and her team deliver first class service, collaboration, insights and results on a consistent and affordable budget. She has been a wonderful addition to our team to help us articulate and amplify our mission: secure, easy and affordable cybersecurity for small businesses.

Micki Cockrille, Director of Communications, National Cybersecurity Center

ASC helped articulate and empower the National Cybersecurity Center’s strategy and messaging during a transformative time in our organization’s history. Anna and her team are a kind and thoughtful resource, going above and beyond to ensure our brand is elevated to live up to our name.

Katie Landes, Senior Director, Strategy & Execution, KPM Group DC

Each interaction KPM Group DC has with the ASC team is a reminder of the wonderful decision we made to place our trust in the organization for all of our communications and branding/PR needs. If I had to sum up working with the ASC team in three words, I would choose: effortless, efficient, and positive. ASC supports a wide range of projects for us and does so in a fashion that seems so natural. The team is organized, driven, and quick - which ultimately allows them to support the ever-changing needs of small but growing companies like KPM. Finally, working with the ASC team is always a cheerful, pleasant experience that leaves me energized and inspired to move forward together.

Patroski Lawson, CEO, KPM Group DC

We have come to trust ASC's advice and professionalism and consider them a vital extension of our business. Most importantly, the team is kind, empathetic and always willing to go above and beyond on our behalf!

Jane Freeman, Executive Director, Baby Bundles

Anna Stallman Communications is an incredible partner to Baby Bundles. Their team is resourceful, strategic, thoughtful, and creative.  They have a solid understanding of our organization’s unique needs and perspective and their ability to help define and share our story has been transformative.

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