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Our blog is where you’ll find a robust collection of ASC thoughts, company updates, earned coverage and press clips. From serious and sophisticated to leadership and lifestyle to marketing and media, there’s something for everyone. We invite you to explore and get to know us (and our work) better!

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Five Ways We Learn and Grow as a PR Firm

We know the key to delivering exceptional results for our clients lies in our ability to adapt, grow, and refine our strategies. Here’s how our approach to learning and growth drives business results for both our firm and our clients.
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Our 2025 PR Trend Predictions

What’s next in public relations? Drawing on ASC’s expertise and insights from 2024, here’s our take on the top PR trends set to reshape the industry in 2025.
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Merry and Meaningful Holiday Communications

‘Tis the season to ensure your communications are inclusive of the rich variety of holidays that make up this time of year.
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Paying it Forward: The Importance of Brands Giving Back

In a world where consumers value purpose-driven brands, giving back to nonprofits and community organizations is more than just a “nice to have” – it’s a strategic imperative.
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SOS: What goes into a Crisis Communications Plan?

Crisis communications is a key part of your organization’s overall strategy and should include planning, efficiency, clarity, empathy and assessment.
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Don’t get lost in translation: what to know about reaching multilingual audiences

Did you know that nearly 1 in 5 people in the United States speak a language other than English? Here’s what you need to know about reaching multilingual audiences.
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