Is Your Website Check-Engine Light On?

5 Must-Ask Questions for Your 2024 Website Checkup

In today’s fast-paced digital landscape, where the virtual realm often serves as the first point of contact for potential customers, maintaining a strong online presence is non-negotiable for organizations of all sizes. Your website is not just a static entity; it’s a dynamic representation of your brand, values, and offerings. To ensure that your virtual face remains polished and effective, regular website audits are essential. The team at Anna Stallmann Communications (ASC) understands the significance of this, and we’ve compiled a list of 5 key questions to guide you through your 2024 website audit.

  1. When is the last time you updated your website? Does it look outdated? 
    Regular updates are the lifeblood of a vibrant online presence. From visual elements to written content, make sure your website is in sync with your current branding and messaging.
  2. Does your website function properly?
    A glitchy website is a major turn-off for visitors. Ensure that all functionalities are working seamlessly to provide a positive user experience.
  3. Does your website function on mobile?
    Mobile responsiveness is no longer a luxury; it’s a necessity. With the majority of users accessing websites on mobile devices, make sure your site is optimized for various screen sizes.
  4. Is the content stale or outdated?
    Outdated content can harm your credibility. Regularly review and update your written content, including team bios, services, blogs, and case studies.
  5. Is your website helping you reach your goals – or is it simply a check box?
    Assess whether your website aligns with your business goals. It should be a tool that drives growth and establishes your brand’s credibility.

Take Inventory

Now, let’s delve into five key areas of inventory that will ensure your website is not just up-to-date but optimized for success.

Website Visual Content and Branding

  • Brand Guideline Updates: Check if any updates in your brand guidelines have not yet reflected on your website.
  • Photos: Update visual content to maintain a cohesive and professional image.

Website Written Content

  • Team Updates: Ensure that your team information is current.
  • Services/Offerings: Reflect any changes or additions to your services.
  • Blogs and Case Studies: Keep your audience engaged with fresh and relevant content.

Website Links/CTAs

  • Check functionality: Ensure all links and calls to action are working correctly.
  • Labeling: Confirm that your CTAs are correctly labeled and pointing to the right landing pages.

Website Functionality

  • Speed: Address any speed issues to provide a seamless user experience.
  • Technology Updates: Stay on top of behind-the-scenes elements affecting user experience, display, and performance.

SEO, Accessibility, and Mobile-Responsiveness

  • SEO: Evaluate your website’s search engine optimization to improve visibility, and consider this site’s Search Generative Experience (SGE).
  • Accessibility: Ensure your website is accessible to all users, regardless of disabilities.
  • Mobile-Responsiveness: Regularly update your website to adapt to the latest mobile device specifications.

If navigating this audit seems daunting, ASC is here to help. We’ve partnered with experienced web developers – including our own digital team –  who can assist with web evaluation, ongoing maintenance, and more. Whether you’re just starting or looking to enhance your existing online presence, we can meet you wherever you are.

The final thought: Your website is a powerful tool that, when properly cared for, can drive business growth and establish your brand’s credibility. Neglecting its maintenance and performance can lead to missed opportunities and a negative perception of your organization. By conducting a website audit, you can stay ahead of the curve, ensure your website is functioning optimally, and provide visitors with an exceptional user experience. Invest in your website presence today and reap the rewards in the form of increased traffic, conversions, and brand loyalty.

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