During the past ten years, I have helped organizations, businesses and individuals communicate their messages and tell their stories. I’ve put myself in their shoes, adapted their voice, and written their words. This ranged from ghostwriting speeches given before thousands of people to internal company announcements from CEOs. Website copy, social media posts, opinion pieces, press statements and releases. My experience is expansive in helping others communicate to their audiences.
But, here I am today. Writing my first blog post as me, for me. Now that is a new experience.
When considering what I should write about, a variety of cliched topics came to mind. I could use this first blog post as an opportunity to communicate what I know and demonstrate my knowledge of public relations. While that sounded like the prudent approach to building my credibility, it didn’t feel right.
Instead, I want to tell you my why. Why I am launching my own business. Why I am investing in further honing what I can offer to the business community. Why I am doing this now.
My why is quite simple. I believe in being in the business of doing well, by doing good work.
Having advised many start-ups (and well established companies), I know there is no shortage of roadblocks and challenges that come across the plates of business leaders – especially at the beginning. Yet, as one mentor once told me, it all starts with not only recognizing but committing to “doing it a better way.”
Clearly, I have been fortunate to work with some of the very best professionals I could ever imagine. As a result, I have learned more than I ever thought possible in this first decade of my career. “Doing it a better way” is not a reflection on past work, but rather a commitment to continuous improvement and growth as I start my own public relations consulting firm.
By putting my name on the door (and in my case, a virtual door at this moment), I am putting my reputation at stake. This is what I can guarantee:
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A principal-led strategy that is grounded not only in a deep foundation of communications practices, but awareness of today’s business, political and economic climate
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A communications plan with my clients’ business goals at the center, accounting for the tumultuous time in which we live where every dollar invested matters
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A committed partner that will be a natural extension of your team – seeing every client through each challenge and growing through each opportunity
And with these as my guiding principles, I believe that I will help those likewise seeking “to do it a better way” succeed through expert messaging, media relations, brand development and digital design. There will be no cookie cutter models here as we work to cut through noise, creatively and uniquely tell stories, and advance business objectives through public relations tactics built for today’s new media environment.
Following a year that no one could have predicted, we were all left with many unanswered “why” questions. I believe it is time to stop pondering “why” in thought alone, and instead accelerate good ideas and turn them into good work. Businesses are primed for growth amidst disruption. In 2020, we learned to adapt, and we learned to be resilient. Now, it is time to step forward and flourish.
