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Our blog is where you’ll find a robust collection of ASC thoughts, communications best practices, and company updates. From serious and sophisticated to leadership and lifestyle to marketing and media, there’s something for everyone. We invite you to explore and get to know us (and our work) better!

When used to its full potential, LinkedIn can be a powerful platform to not only grow your professional network but to also increase the reach of original content and define personal thought leadership.
2021 continued to bring about unpredictable changes. From a communications perspective, it highlighted the importance of an innovative strategy that can pivot and be adapted to optimize the reach and impact of your message despite ever changing circumstances.
UNC Charlotte has a new look, and also a new name.
Brand loyalty describes the positive sentiment that a consumer has with a particular brand, increasing the likelihood of the consumer sticking with that brand. Brand loyalty is undoubtedly an important factor in growing a business.
A media opportunity can propel your business forward – but unfortunately, for many untrained spokespeople or entrepreneurs, a media opportunity can also send you backwards due to an unexpected gaffe or mishandled question.
We all make quick judgements, whether you realize it or not. And research shows, a first impression can be made in as little as 50 milliseconds (or just 0.05 seconds).
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